Position : Digital Marketing Manager
Location : Hyderabad
Experience : 6+ Years
Job Summary :
We are seeking an experienced and innovative Digital Marketing Manager to lead and execute full-scale digital strategies.
The ideal candidate is a creative problem-solver with a strong background in social media marketing, SEO, paid advertising, and team management.
This role requires someone who can take ownership of digital initiatives and deliver measurable business growth.
Key Responsibilities :
Develop and manage end-to-end digital marketing strategies.Oversee SEO (on-page / off-page), PPC, SEM, and paid SMM campaigns.Optimize and manage paid ads on Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Ads & Bing.Analyze campaign performance and ROI using tools like Google Analytics.Manage campaign budgets and ensure spending aligns with projections.Plan, create, and optimize landing pages and marketing content.Drive email & SMS marketing campaigns using tools like Mailchimp, SendGrid, etc.Collaborate with tech / web teams for SEO implementation, API integrations, and backend coordination.Lead and mentor the digital marketing team.Stay updated with latest marketing tools, trends, and algorithm changes.Required Skills & Experience :
Minimum 6 years of experience in digital marketing and social media strategy.Strong experience in paid SMM tools and campaign management.Hands-on experience with SEO tools, Google Ads, and analytics platforms.Working knowledge of email / SMS platforms (Mailchimp, Sendinblue, ActiveCampaign, etc.Experience managing teams and cross-functional projects.Excellent communication, time management, and problem-solving skills.Familiarity with bid management tools (e.g, Marin, Kenshoo) is a plus.Strong analytical mindset with ability to turn insights into action.Nice to Have :
Experience in handling website servers, PHP integrations, and web optimization tools.Background in performance marketing or lead generation campaigns(ref : iimjobs.com)