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Primera Medical Technologies - Manager - Digital Marketing
PrimEra Medical Technologies Private LimitedHyderabad, India30+ days ago
Job descriptionSEO & SEM Management : Oversee SEO / SEM strategies to improve organic visibility and paid search performance. Content Strategy : Guide the creation of high-quality content including blogs, videos, Analytics & Reporting : Monitor KPIs (CTR, CPL, ROI, etc.), analyze performance data, and present actionable insights to leadership. Team Leadership : Build, mentor, and manage a high-performing digital marketing team, fostering innovation and accountability. Budget Oversight : Manage digital marketing budgets, ensuring optimal allocation and cost efficiency across campaigns. Website Optimization : Drive UX and CRO improvements through audits, A / B testing, and technical SEO enhancements. Social Media Management : Oversee brand presence across social platforms, ensuring consistent messaging and engagement. Email Marketing : Design and execute targeted email campaigns to nurture leads and retain customers. Stakeholder Collaboration : Work cross-functionally with sales, product, and clinical teams to align marketing efforts with business objectives. Agency & Vendor Coordination : Manage relationships with external agencies, influencers, and Compliance & Branding : Ensure all digital activities adhere to healthcare regulations and maintain brand integrity. Innovation & Trends : Stay ahead of digital trends, tools, and technologies to continuously improve marketing effectiveness. Leadership Communication : Provide regular updates and strategic recommendations to senior management and stakeholders.
Job Title : Digital Marketing Manager.
Location : Hyderabad.
Experience Required : 15-20 Years.
Department : Marketing.
Reporting To : Head of Marketing / CEO.
Company : Primera Medical Description
We are seeking a seasoned Digital Marketing Manager to lead and scale our digital marketing initiatives at Primera Medical Technologies.
The ideal candidate will bring deep expertise, strategic vision, and hands-on leadership to drive brand awareness, lead generation, and digital transformation into the healthcare technology space.
Key Responsibilities
- Strategic Planning : Develop and execute comprehensive digital marketing strategies aligned with business goals and market trends.
- Campaign Leadership : Lead end-to-end digital campaigns across platforms (Google Ads, Meta,
LinkedIn, YouTube, etc.) to drive traffic, engagement, and conversions.
infographics, and email newsletters tailored to healthcare audiences.
media partners.
(ref : iimjobs.com)
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Digital Marketing Manager • Hyderabad, India
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