APEXneural - Digital Marketing Specialist

Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to join our growing marketing team. The ideal candidate will have hands-on experience across key digital channels and will be responsible for planning, executing, and optimizing digital campaigns to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan and manage paid campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, and other relevant platforms.
• Create marketing funnels and customer journeys to maximize conversions.
• Conduct keyword research and implement on-page / off-page SEO strategies.
• Optimize website structure, meta tags, and content for search visibility.
• Monitor keyword rankings and improve domain authority through link-building initiatives.
• Schedule, monitor, and report on social engagement and campaign performance.
• Run data-driven performance campaigns (CPC, CPM, CPL, ROAS-focused).
• Track campaign performance using tools like Google Analytics, Google Tag Manager, and platform-specific dashboards.
• Prepare monthly / quarterly marketing performance reports with actionable insights.

Required Skills & Qualifications

(ref : iimjobs.com)