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Digital Marketing Manager

Digital Marketing Manager

Team Pumpkinhyderabad, telangana, in
2 hours ago
Job description

Experience : 7 - 9 years

Location : Gachibowli

Job Summary :

We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization. This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities :

1. Digital Advertising & Campaign Management :

  • Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
  • Continuously test and refine ad creatives, audience targeting, and bidding strategies.
  • Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).

2. Performance Analysis & Optimization :

  • Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
  • Utilize A / B testing, attribution modeling, and funnel analysis to improve campaign performance.
  • Identify new opportunities for growth and implement best practices to enhance campaign efficiency.

    • 3. Audience Targeting & Segmentation :

  • Develop data-driven audience segmentation strategies for better targeting and personalization.
  • Leverage first-party and third-party data to improve audience reach and engagement.
  • Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.

    • 4. Continuous Improvement & Strategy Development :

  • Implement automation, AI-driven optimization , and other cutting-edge strategies to enhance efficiency.
  • Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
  • Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising.

    • 5. Cross-functional Collaboration & Leadership :

  • Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
  • Manage relationships with external agencies, vendors, and partners when needed.
  • Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.

    • Key Qualifications & Skills :

    ✅ 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.

    ✅ Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

    ✅ Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.

    ✅ Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

    ✅ Experience in budget management, bid strategies, and optimizing campaigns for revenue growth.

    ✅ Excellent problem-solving skills with a data-driven, ROI-focused approach.

    Preferred Qualifications :

  • MBA / PGDM in Marketing, Digital Marketing, or a related field.
  • Experience in managing high-budget ad spends and large-scale campaigns.
  • Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.

    • Note : The selected candidate will be required to work on-site at the client's location, 6 days a week.

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    Digital Marketing Manager • hyderabad, telangana, in