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Performance Marketing Manager

Performance Marketing Manager

InCred Moneymumbai, maharashtra, in
5 days ago
Job description

Location

Mumbai - Andheri

About the Role

We are looking for a Performance Marketing Manager with 5+ years of experience in digital acquisition to scale our fintech app. The ideal candidate has deep expertise in Google App Campaigns (UAC), Meta Ads and proven success in driving high-quality installs, optimizing post-install events, and maximizing ROI in a regulated fintech environment.

Key Responsibilities

  • Own and optimize Google App Campaigns (UAC) to drive installs, sign-ups, and in-app transactions.
  • Define, track, and optimize performance metrics (CPI, CPA, ROAS, LTV, retention).
  • Manage and allocate budgets across channels to deliver efficient growth at scale.
  • Collaborate with product, design, and analytics teams to build creatives, test messaging, and optimize user funnels.
  • Run A / B and multivariate tests across targeting, bidding strategies, and creatives.
  • Ensure accurate tracking, attribution, and reporting through Firebase, GA4, and Mobile Measurement Partners (AppsFlyer, Adjust, Branch).
  • Stay updated with Google Ads best practices and fintech-specific advertising regulations.
  • Deliver actionable insights and present performance reports to leadership.

Requirements

  • 5+ years of experience in performance marketing / user acquisition.
  • Proven track record of managing Google App Campaigns (UAC), Facebook Campaigns at scale.
  • Strong understanding of fintech customer journeys (investments, loans, broking, etc.).
  • Proficiency with Firebase, GA4, AppsFlyer / Adjust / Branch .
  • Strong analytical skills; data-driven approach to decision-making.
  • Excellent communication and cross-functional collaboration skills.

    • Nice-to-Haves

  • Experience with Apple Search Ads, Meta, TikTok, or programmatic channels.
  • Exposure to retention / lifecycle marketing (push, email, in-app).
  • Prior experience in startups or high-growth fintech apps.

    • What We Offer

  • Opportunity to drive growth in a fast-scaling fintech app .
  • Collaborative work culture with product, analytics, and creative teams.
  • Competitive salary + performance-linked incentives.
  • Learning and career development opportunities.
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    Performance Marketing Manager • mumbai, maharashtra, in