Key Account Manager - Modern Trade
Job Description :
Orion - a global conglomerate, headquartered in Seoul, South Korea, started its operation in 1956. We have been leading the world confectionary industry for 70 years by offering our customers quality products.
Since its inception, Orion has grown from strength to strength. Available in 8 different food categories, we have our presence in 70 countries across the globe. Orion has grown into a full-service food company beyond just the confectionery industry, and has expanded its business area to India and started its operation in India in the year 2020.
To know more about us visit and Duties :
- Manage Modern Trade accounts with primary focus on building strong partnerships and driving growth.
- Lead joint business planning (JBP) with key modern trade partners (including Vishal Mega Mart, Reliance, Metro CnC etc.).
- Negotiate and finalize assortment, pricing, margins, terms of trade, promotions, and visibility plans.
- Drive P&L ownership for Modern Trade accounts and deliver sustainable, profitable growth.
- Monitor and ensure in-store execution - stock availability, planogram compliance, visibility, and secondary sales targets.
- Plan and implement marketing and trade activation programs in collaboration with the marketing team.
- Conduct periodic business reviews with key stakeholders and ensure timely resolution of operational issues.
- Analyse sales data, track ROI on trade spends, and provide actionable insights for business growth.
- Work closely with cross-functional teams (SCM, Finance, Marketing, Sales Ops) for demand forecasting, supply planning, and new product launches.
- Keep abreast of competitor activities, industry trends, and evolving customer preferences.
Desired skills / experience :
5-6 years of work experience in FMCG industry, preferably in Modern Trade account management.Strong understanding of Modern Trade business models, sales drivers, and customer dynamics.Excellent negotiation, relationship management, and stakeholder engagement skills.Strong analytical ability with proficiency in interpreting data and taking data-backed decisions.High degree of ownership, result orientation, and ability to work in a fast-paced environment.Good collaboration skills to work effectively with cross-functional teams.(ref : iimjobs.com)