Search Marketing Specialist
Veye Research Pvt LtdHaryāna, Republic Of India, IN10 hours ago
Job descriptionPlan, create, and manage Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max. Conduct keyword targeting, audience segmentation, and implement advanced bidding strategies to maximize performance. Develop, write, and A / B test compelling ad creatives to improve CTR, conversion rates, and Quality Scores. Monitor and optimize campaigns to achieve performance KPIs including ROAS, CPA, CPC, and CTR. Set up and manage conversion tracking, UTM parameters, remarketing audiences, custom segments, and event tracking. Manage and forecast campaign budgets to ensure efficient spend allocation and maximize ROI. Analyze competitor PPC strategies and identify new opportunities for growth and scaling. Ensure full compliance with Google Ads policies and platform guidelines. Perform keyword research and develop effective SEO strategies aligned with business goals. Optimize on-page elements including metadata, headings, images, internal links, and URL structures. Conduct technical SEO audits to improve site speed, indexing, mobile usability, and Core Web Vitals. Work with content teams to produce SEO-friendly blogs, landing pages, and product pages. Execute ethical link-building strategies to strengthen domain authority and visibility. Track organic performance using Google Analytics, Search Console, SEMrush, Ahrefs, etc. Stay updated on industry changes, algorithm updates, and emerging SEO trends. Use GA4, Google Ads Dashboard, Search Console, and other analytics tools to monitor KPIs and user behavior. Prepare weekly and monthly performance reports with insights, trends, and actionable recommendations. Conduct competitive research to identify opportunities and optimize marketing strategies. 2–5+ years of hands-on experience in Google Ads management (PPC) and SEO. Proficiency with advertising platforms such as Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, etc. Strong experience with SEO tools including SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms. Strong analytical and problem-solving skills with the ability to interpret data and act on insights. Working knowledge of HTML / CSS and experience with CMS platforms such as WordPress or Shopify. Google Ads and Google Analytics certifications are highly preferred. Strong attention to detail and organizational skills. Ability to work in a fast-paced, performance-driven environment. Excellent communication and ad copywriting skills. Deep understanding of user intent, PPC funnels, and conversion optimization. Data-driven mindset with a strong focus on measurable results. On-site, fast-paced, growth-focused environment with opportunities for skill development and career advancement. Shift Timing : 6 : 00 AM to 3 : 30 PM IST (Australian International Process). Office Location : Gurugram, Sector 48. Transportation : Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses. Company Website : Visit veye.Com.Au for more details about our company.
About Company
Veye is a leading independent equities research firm dedicated to helping its clients improve their investment results through unbiased and precise recommendations around buying, selling or holding stocks.
Veye - Australian Stock Market Research Firm | ASX buy Recommendations
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Job Description : Google Ads Expert & SEO Specialist
Overview
We are looking for a highly skilled Google Ads Expert & SEO Specialist , with Google Ads as the primary focus. The ideal candidate will excel at planning, executing, and optimizing high-performing paid search campaigns while also supporting strong organic growth through SEO best practices. This role requires strong analytical ability, advanced knowledge of ad platforms, and a data-driven mindset to maximize ROI and drive continuous performance improvements.
Key Responsibilities
Primary : Google Ads (PPC) Management
Secondary : Search Engine Optimization (SEO)
Analytics & Reporting
Qualifications
Key Competencies
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Search Marketing Specialist • Haryāna, Republic Of India, IN
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