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Social Media Specialist - Healthcare
Rolling Rock Software Private LimitedBangalore, India21 days ago
Job descriptionManage and grow executive profiles on LinkedIn, ensuring thought leadership is established and sustained. Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development. Build brand trust and visibility through personal + brand account synergy. Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency. Create concise and compelling copy for short-form posts, carousels, videos, and ads. Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams. Foster meaningful conversationsrespond to DMs, comments, and mentions promptly and strategically. Actively participate in and engage with industry groups, community spaces, Reddit threads, and partner content. Explore employee advocacy and support internal champions with curated content. Execute and optimize campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc. Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback. Drive measurable KPIs : reach, engagement, CTR, follower growth, and campaign-specific outcomes. Create and share performance dashboards regularly, highlighting insights and opportunities. Run A / B tests on formats, tones, timing, and content categories to constantly improve impact. Benchmark against competitors and identify creative / social whitespace to capitalize 3-5 years of B2B social media experience - preferably in SaaS or healthcare tech. Excellent command of LinkedIn - both organic and paid - with strong understanding of Sales Navigator. Proven ability to write, edit, and craft compelling brand and leadership content. Familiarity with Reddit engagement, social listening, and platform communities. Understanding of design systems, layout, and visual direction (while not being a designer). Experience working with cross-functional teams including SEO, content, product, and sales.
Job Information
Industry : Health Care
City : Karnataka
Job Description : Your Key Ownership :
- Develop and execute platform-specific content strategies aligned with marketing and product goals.
- Identify rising platforms, shifting audience behaviors, and whitespace opportunities (Reddit, niche communities, Threads, etc.
- Align social activities with full-funnel awareness engagement conversion journeys.
Leadership Profile Building :
Content Writing & Brand Voice :
Community Engagement & Growth :
Platform & Ads Experience :
Performance Analysis :
(ref : iimjobs.com)
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Social Media Specialist • Bangalore, India
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