Marketing Director - Inbound Marketing

What would be his / her objectives

Grow free trial signups that are required to meet the revenue goals (exampleif revenue should grow at 20% month-on-month, signups also need to grow at an equivalent rate).

Determine what marketing activities will drive more signups (and thus conversions to paid customers)

Build an apt marketing team by finding and mentoring people that are exceptional specialists in different marketing disciplines such as Product Marketing, Content Marketing, Demand Generation.

To achieve these objectives, he / she needs to perform the following recurring activities on a daily / weekly / fortnightly basis :

Define detailed customer segments and then break them into sub-segments (for Go-To-Market Strategy)

Prioritize ideas, test them, and analyse them (to know which ones are growth drivers to keep and which ones to cut.)

Ability to adapt and make changes in the process based on whats working and whats not.

Continuously crunch numbers to analyse the overall marketing funnel and also each of the web properties

Identify new channels of marketing

Lead and Mentor team members so that the entire team works towards achieving the business goals.

Don the role of Product Marketing manager and own messaging across all web properties and product materials.

Work with an external agency for a specific marketing function (exampleContent Marketing)

Work with a data / contacts agency to commission a lead list based on the customer segments

In order to execute the activities outlined above, he / she needs to have the following characteristics and skills

Customer champion (building marketing activities around the customer)

Entrepreneurial (curious ; open to experiment and learn)

Creativity to figure out unique ways of driving growth (in addition to testing / evolving the techniques proven by other companies)

Analyticalyou like to measure what you do and make decisions based on data.

Youre a marketer with an uncommon talent for creating content

You have an online life and are comfortable with blogging, social media, and the web in general.

Adaptable to any change (in the industry or business model)

Skills Required

Content Marketing, Product Marketing, Blogging, Social Media