Digital Brand Experience Lead

Years of Experience :

3-4 years

Department : Integrated Solutions

Purpose of role :

Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Lead will work across multiple platforms to drive engagement and positive customer behavior.

Major Responsibilities :

• Responsible for interacting with clients, understanding briefs, campaign planning and management, monthly evaluation and discuss solutions to enhance the brand’s position.
• Thorough knowledge of the plan in hand for accounts under your purview.
• Strategizing on monthly digital marketing plans to meet brand objectives basis the client brief.
• Upholding the design aesthetics for the brand and constantly endeavoring to elevate the imagery.
• Effective and timely implementation of strategies.
• Setting timelines for projects basis the brand priorities and managing client expectations by keeping them informed on various activities.
• Timely reporting of the brand performance to the client as per the pre-decided scope.
• Take regular feedback from the client regarding the quality of work and areas of improvement.
• Identifying learnings and implementing suggestions to the strategy basis the report.
• Managing and tracking monthly, quarterly and annual budgets for your brands by virtue of AOPs or quarter planning activities.
• Identifying opportunities for integrated services for existing clients.
• Planning and aiding in implementation of integrated strategies on brands, by driving business value for the same.
• Being the primary custodian for the brand when it is an integrated account.
• Identify opportunities within the teams to take up more business / projects.