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Account Strategist - (May Batch)

Account Strategist - (May Batch)

ConfidentialBengaluru / Bangalore
6 days ago
Job description

Responsibilities :

  • Assist with pre-launch tasks including, but not limited to : communicating asset requirements, IO generation, Deal Desk approvals, etc.
  • Liaise with AdOps team to collect assets.
  • Build campaigns, and provide proof of concept via client-ready launch reports and / or screenshot decks.
  • Monitor campaign pacing on a daily, weekly, and monthly basis.
  • Provide regular Pacing and Performance updates to Client Account Managers and clients over email and Slack.
  • Proactively make recommendations to hit the pacing and / or performance goals of the client s advertisers.
  • Hands-on daily / weekly campaign optimization.
  • Pull and analyze data to compile compelling and actionable insights that move the advertisers business forward.
  • Create polished, advertiser-ready wrap reports and QBRs.
  • Provide support and expertise to clients directly via Zoom, Email, and / or Slack communications.
  • Provide out-of-office coverage for Client Account Managers.
  • Lead weekly or bi-weekly client calls and capture follow-ups.
  • Assist advertisers with troubleshooting (ie. Pixel placement, Ads Platform training, and / or bugs).
  • Recognize and represent Client Account Manager and advertiser needs to management and cross-functional teams.
  • Proactively identify areas of improvement and continued career development.

What We Expect from You :

  • Direct Sales or Account Management experience, especially in an upselling environment.
  • Strong understanding of performance and brand advertising metrics (ie. CPM, SOV, CPA, Conversion Lift, Brand Lift, Reach Frequency).
  • Expert skills with Excel and / or Google Sheets and delivering actionable insights.
  • Experience with Insights platforms like ComScore and Brand Watch.
  • Experience creating reports and dashboards with multiple sources of data.
  • Understanding of digital measurement solutions.
  • Ability to cultivate strong relationships with Sales partners.
  • Exceptional communication and collaboration skills QA Mindset and High attention to detail.
  • Mandatory Skills :

  • 2+ Years of Experience in Digital Marketing.
  • Setting up campaigns from scratch.
  • Understanding the performance of campaigns.
  • Hands-on experience working on reports and Screenshots.
  • Experience using MS OFFICE Tools.
  • Optimizations.
  • Should be a pro in suggesting optimization ideas.
  • Skills Required

    Training, Sales, Ms Office Tools, Direct Sales, Social Media, Career Development

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    Account Strategist • Bengaluru / Bangalore