Brand Manager

About the Company

Founded in 1953 in Hyderabad, Biological E is one of India’s first private biological product manufacturers

Today the company develops, makes, and supplies vaccines and therapeutics used in 100+ countries, with a portfolio that includes multiple WHO prequalified vaccines and USFDA approved generic injectables.

For more details, visit us www.biologicale.com

Portfolio : Acute Therapy & Brand Size : 40-50 Crores

Qualification & Experience

B.Pharmacy + Full-Time MBA – Marketing or Pharma Management

3 to 6 Years of Product Marketing Experience in Pharma / Biotech Industry

Job Location : Corporate Office, Jubilee Hills, Hyderabad (On-site, with Travel)

About the Role & Responsibilities

Development of marketing and promotional plans for products to support the end consumer’s need

Ensuring marketing strategy implementation through sales force connect

To work with cross-functional teams

Market intelligence through Primary & Secondary research for building Patient Journey’s

Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both

Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making

Proficiency in sales and marketing strategies, including customer relationship management, lead generation, sales forecasting, promotional campaigns and sales performance analysis.

Developing brand plans / strategies for the product range along with market penetration strategy market research and competitor analysis.

SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.

Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or webinar series etc.

Conducting meetings, CME’s and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

Required Skills

Strong scientific acumen and experience in brand and marketing strategy development.

The role demands excellent communication skills and the ability to train and engage the sales force effectively.

Proficiency in market research, competitor analysis and SWOT evaluation is essential.

Candidates should have experience in cross-functional collaboration and digital marketing tools.

Attention to detail and ability to multitask in a fast-paced environment.

Analyse large datasets using Excel and other analytical tools to identify trends, patterns, & insights on Primary and Secondary Sales Analysis.