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Brand Manager

Brand Manager

Biological E. Limitedhyderabad, telangana, in
4 days ago
Job description

About the Company

Founded in 1953 in Hyderabad, Biological E is one of India’s first private biological product manufacturers

Today the company develops, makes, and supplies vaccines and therapeutics used in 100+ countries, with a portfolio that includes multiple WHO prequalified vaccines and USFDA approved generic injectables.

For more details, visit us www.biologicale.com

Portfolio : Acute Therapy & Brand Size : 40-50 Crores

Qualification & Experience

  • B.Pharmacy + Full-Time MBA – Marketing or Pharma Management
  • 3 to 6 Years of Product Marketing Experience in Pharma / Biotech Industry

Job Location : Corporate Office, Jubilee Hills, Hyderabad (On-site, with Travel)

About the Role & Responsibilities

  • Development of marketing and promotional plans for products to support the end consumer’s need
  • Ensuring marketing strategy implementation through sales force connect
  • To work with cross-functional teams
  • Market intelligence through Primary & Secondary research for building Patient Journey’s
  • Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both
  • Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making
  • Proficiency in sales and marketing strategies, including customer relationship management, lead generation, sales forecasting, promotional campaigns and sales performance analysis.
  • Developing brand plans / strategies for the product range along with market penetration strategy market research and competitor analysis.
  • SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
  • Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or webinar series etc.
  • Conducting meetings, CME’s and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

    • Required Skills

  • Strong scientific acumen and experience in brand and marketing strategy development.
  • The role demands excellent communication skills and the ability to train and engage the sales force effectively.
  • Proficiency in market research, competitor analysis and SWOT evaluation is essential.
  • Candidates should have experience in cross-functional collaboration and digital marketing tools.
  • Attention to detail and ability to multitask in a fast-paced environment.
  • Analyse large datasets using Excel and other analytical tools to identify trends, patterns, & insights on Primary and Secondary Sales Analysis.
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