Company Description
Open Box Media is a pioneering branding and marketing consultancy specializing in design, product packaging, UI / UX, social media marketing, branding, digital marketing, and PR. We help businesses craft compelling brand stories, create visually stunning designs, and execute data-driven marketing strategies to elevate their presence across digital and print platforms. With expertise in PR and media outreach, we amplify brand visibility through strategic placements in tabloids and digital publications. At Open Box Media, we are dedicated to building impactful and memorable brand experiences.
Role Summary
We are seeking a highly driven and strategic Senior Brand Manager to lead brand growth and positioning initiatives. The candidate should come with proven experience in media or marketing agencies and will be responsible for developing ATL campaigns, managing media buying, and creating impactful GTM strategies. This role demands a mix of creativity, data-driven decision making, and strong leadership to scale the brand effectively.
Key Responsibilities
Brand Strategy & Positioning
- Develop long-term brand strategies to strengthen market presence and visibility
- Drive brand architecture and ensure consistency across campaigns and touchpoints
- Translate business objectives into marketing strategies and action plans
Campaign Management (ATL Focus)
Plan, develop, and execute large-scale ATL campaigns (TV, print, radio, outdoor)Coordinate with creative agencies, media planners, and vendors to ensure impactful executionEvaluate campaign performance and optimize for effectiveness and ROIMedia Buying & Planning
Lead negotiations and partnerships with media houses, agencies, and vendorsAllocate budgets across ATL channels to maximize efficiencyMonitor spending against planned budgets and report ROIGo-To-Market (GTM) Strategy
Design and implement GTM plans for new launches, products, or brand extensionsAlign cross-functional teams (sales, product, digital, PR) to execute GTM rolloutsConduct pre- and post-launch analysis to refine strategyMarket Insights & Research
Conduct consumer, category, and competitor analysis for data-driven decisionsIdentify growth opportunities and emerging trends to stay ahead of competitionTranslate insights into actionable strategies for brand buildingTeam Leadership & Collaboration
Lead and mentor a small team of brand executives / associatesCollaborate with cross-functional teams including creative, digital, social, and salesPresent brand strategies, campaign results, and insights to leadershipRequirements
Education : MBA / PGDM in Marketing or related field preferredExperience : 8–10 years of experience in brand management, with prior exposure to media or marketing agency setupsStrong expertise in ATL campaigns, media buying, and GTM strategyExcellent communication, presentation, and negotiation skillsStrong project management and leadership capabilitiesAnalytical mindset with ability to use data for decision makingAbility to manage multiple stakeholders and deliver under deadlinesWhat We Offer
Opportunity to lead brand building for a growing businessCollaborative work culture with creative freedomExposure to high-impact campaigns across ATL and integrated mediaCompetitive compensation package with growth potentialSkills Required
Media Buying, Brand Strategy