Vice President Performance Marketing

About Dentsu International India :

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle,

each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before!

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.dentsu.com /

https : / / www.dentsu.com / careers

Job Description : Role Overview :

We are looking for a strategic and dynamic

Digital Performance Lead

to take complete ownership of our performance marketing disciplines across platforms. This role will lead, coordinate, and elevate the performance marketing team to consistently meet and exceed client objectives, while contributing to the overall growth and profitability of the business.

Key Responsibilities :

Strategic Leadership :

Own the performance marketing strategy, aligning all digital performance activities with the client’s business goals and our organizational vision.

Client Partnership :

Act as a senior point of contact for key clients, building long-term relationships and ensuring high levels of client satisfaction and retention.

Revenue Growth :

Identify opportunities to upsell or cross-sell performance services by deeply understanding clients’ business challenges and objectives.

Team & Capability Development :

Promote collaboration and knowledge-sharing across performance teams; work with internal experts to drive innovation and upskilling.

Integrated Strategy Planning :

Partner with cross-channel teams (SEO, Paid Search, Paid Social, Programmatic) to develop integrated, data-led performance solutions.

Operational Excellence :

Liaise with channel leads to standardize performance marketing outputs, ensuring consistency in delivery, reporting, and best practices.

Required Skills & Experience :

Proven experience in leading digital performance marketing across Paid Media (Search, Social, Programmatic).

Strong stakeholder management skills, with experience managing senior clients.

Commercial mindset with a track record of driving business growth through strategic initiatives.

Excellent leadership and team management skills with a collaborative mindset.

Deep understanding of digital performance KPIs, martech tools, and measurement frameworks.

Preferred Qualifications :

Bachelor’s / master’s degree in marketing, Business, or a related field.

Certifications in Google Ads, Meta Blueprint, or equivalent performance platforms are a plus.

Experience in a media agency environment will be an advantage.