Manager - Loyalty & Retention

Company Description

Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo is a technology company focused on empowering Indian travelers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travelers in making smarter travel decisions by leveraging artificial intelligence, machine learning and data science-led innovations on ixigo's OTA platforms, including websites and mobile applications.

Job Description

Roles & Responsibilities

We are looking for a creative, analytical, and intuitive person with a strong understanding of driving loyalty & retention using non-traditional, unproven, and innovative marketing methods. The person should be comfortable in an 'all hands on deck' environment, loves solving problems and can thrive in a startup culture.

As a retention manager at ixigo, you will own the entire customer lifecycle for one or more products at ixigo. You will also :

• Build automated retention playbooks—onboarding, win-back, referral loops etc.
• Work on building an all-new loyalty program from scratch—tiers, rewards, gamification, the works.
• Run A / B tests and cohort analysis to optimize & increase customer lifetime value.
• You will work on increasing conversions & reducing drop-offs throughout the user funnel.
• Track and report on Performance KPIs across all engagement & retention channels to optimize ROI.
• Driving usage and engagement growth for ixigo's apps.
• Suggesting product tweaks and integrations that can drive hyper viral growth.
• Culling out stuff that isn't working.

Must Have

Qualifications

Skills Required

Email, Sms, Google Analytics, Photoshop