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Head – Marketing & Brand Strategy
Excellencia Group of InstitutionsHyderabad, Telangana, India1 day ago
Job descriptionDesign the annual marketing calendar, integrating both offline and online campaigns. Align marketing efforts with the academic calendar — admissions, Olympiads, exam results, key events, and new program launches. Research market trends, competitor strategies, and parent / student expectations to inform decision-making. Oversee digital presence, including the website, SEO, SEM, Facebook / Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms. Optimize paid campaigns for lead generation and brand engagement. Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios. Develop lead nurturing systems — from inquiry → counselling → conversion. Build CRM automation for personalized parent communication. Partner with the academic and counsellor teams to align brand voice with parent engagement. Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies. Build PR relationships with education journalists, bloggers, and award organizers. Manage photo / video shoots and press releases that reflect authentic brand values. Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture. Partner with academic heads to create integrated campaigns celebrating learning excellence. Foster a data-driven, creative, and collaborative culture within the team. MBA / PGDM in Marketing, Communications, or related field. 8–15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy. Proven expertise in digital marketing, storytelling, and brand building. Excellent communication, analytical, and team leadership skills. Passion for education, creativity, and youth engagement.
Job Title : Head – Marketing & Brand Strategy
Organization : Excellencia Junior Colleges – CBSE & International Schools
Location : Hyderabad
Reports To : Director
🎯 Role Purpose
To architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges – CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom — driving trust, admissions, and long-term reputation.
🧭 Key Responsibilities
1. Brand Leadership
- Define and evolve the brand identity in alignment with the school’s philosophy : innovation, wisdom, and global relevance.
- Create compelling storytelling around student success, faculty excellence, and institutional vision.
- Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events.
2. Strategy & Planning
3. Digital & Performance Marketing
4. Admissions & Growth Marketing
5. Events, PR & Community Building
6. Leadership & Team Development
Desired Profile
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Head Marketing • Hyderabad, Telangana, India
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