Fincent - Head - Marketing

Description : About the job

Fincent is a new age finance firm whose mission is to bring financial and accounting services into the modern era. We like to think of ourselves as all of the good parts of a startup, without the downsides. We're a tight-knit team of smart, friendly people solving problems together with a shared passion for design, technology and creativity. Fincent stands at the intersection of neo-banking and SaaS and aims to be a complete financial hub for SMBs. We offer an AI-powered finance team with a real-time dashboard to manage all the finance functions for your business on one platform banking, bookkeeping, yearly taxes, bill pay & invoicing, financial projections & budgeting, reimbursements and more.

Job Overview :

We are seeking an accomplished Head of Marketing with a proven track record in the SMB SaaS space targeting the US market. The ideal candidate will have 15+ years of experience in developing and executing end-to-end marketing programs to drive growth, establish brand identity, and generate demand. This is a leadership role and requires a strategic thinker who can deliver impactful results.

Key Responsibilities :

• Develop and implement a comprehensive marketing strategy to support business growth in the US SMB SaaS market.
• Plan, execute, and optimize end-to-end marketing programs, including digital marketing, content strategy, SEO / SEM, email marketing, events and social media campaigns.
• Oversee brand positioning, messaging, and go-to-market strategies to drive awareness and engagement.
• Lead the creation of compelling content and collateral to support sales efforts and nurture leads through the funnel.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Analyze performance metrics and KPIs to measure campaign effectiveness and inform future strategies.
• Build and lead a high-performing marketing team, providing mentorship and professional development.
• Stay updated on industry trends, market dynamics, and competitor activities to identify opportunities and 15+ years of experience in marketing, with a strong focus on SaaS solutions for SMBs in the US market.
• Proven expertise in running successful end-to-end marketing programs and campaigns.
• Strong understanding of digital marketing, demand generation, and growth marketing techniques.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms.
• Excellent leadership, communication, and strategic planning skills.
• Data-driven mindset with the ability to analyze metrics and make informed decisions.
• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Why Join Fincent?

(ref : iimjobs.com)