Director Growth- Performance Marketing

Director Growth- Performance Marketing

Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, weve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation.

Weve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the worlds largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.

About the Role

Were looking for a Performance Marketing Lead / Director of Growth (Performance) someone whos driven by numbers, experiments, and impact. Youll own paid acquisition end-to-end across Google, Meta, and , and build a predictable, scalable pipeline for growth.

If youre someone who thrives in startup chaos, scales fast, and knows how to turn ad dollars into revenue this is your role.

What Youll Do

• Performance Marketing (Focus Google Ads first)
• Lead B2B performance campaigns across Google, Meta, and , with a strong focus on lead-gen and funnel optimization.
• Manage and optimize large monthly budgets ($100K+), driving measurable improvements in CAC, pipeline quality, and ROI.
• Build a structured experimentation roadmap test audiences, creatives, and messaging for higher conversion efficiency.
• Partner with design and content teams to build scroll-stopping creatives and high-performing landing pages.
• Growth Strategy & Analytics
• Design and execute the overall growth strategy across inbound and paid channels.
• Track and analyze funnel performance across every stage (impression demo close).
• Build and maintain dashboards in GA4, Amplitude, or Sheets with actionable insights shared weekly.
• Experiment with audience segmentation, ad journeys, and retargeting loops to improve lead-to-deal velocity.
• Team & Leadership
• Manage and coach a small team of growth specialists and performance marketers.
• Collaborate with Founders, Sales, and Product teams to align acquisition strategy with business outcomes.
• Drive clarity, speed, and accountability making experimentation a company-wide superpower.

What Youll Bring

Why Youll Love It Here

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