Unified GlobalTech - Senior Manager - Performance & Growth Marketing

Description : About the Role

We are looking for a dynamic, data-driven Senior Marketing Manager to own and scale our digital performance and growth marketing strategy.

This role is crucial for driving high-quality lead generation, optimizing the conversion funnel, and maximizing ROI on all paid and organic digital channels.

The candidate will lead a team of specialists and work closely with Sales and Product to hit ambitious revenue targets.

Key Marketing Strategy :

• Develop, execute, and manage high-performance paid acquisition campaigns across key platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager) with a clear focus on CAC, LTV, and ROAS.
• Oversee the entire digital marketing mix, including SEO, SEM, Display, and Social Media Marketing.

Funnel Optimization & Analytics :

MarTech & Automation :

Required Qualifications & Bachelor's degree in a relevant field; an MBA in Marketing (from a premier institute preferred) is a significant advantage.

Experience : 6-10 years of progressive experience in B2B or B2C performance marketing, with a proven track record of managing large-scale digital budgets and hitting lead / revenue targets.

Skills :

(ref : iimjobs.com)