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Sowparnika Projects - Marketing Automation Specialist - Salesforce
Sowparnika Projects and Infrastructure Pvt LtdBangalore30+ days ago
Job descriptionCreate dynamic audience segments based on buyer journey stage, behavior, demographics, and project interest. Leverage personalization tools to tailor messaging for different customer personas (e.g., investors, end users, NRIs). Manage subscriber lists, lead data, and campaign tracking within Salesforce CRM and Marketing Cloud. Ensure accurate syncing between CRM and Marketing Cloud for real-time campaign triggers. Track campaign performance (open rates, CTR, leads, conversions) using Salesforce dashboards and reporting tools. Provide actionable insights and recommendations to optimize marketing effectiveness and ROI. Ensure all campaigns comply with data privacy regulations (e.g., GDPR, CAN-SPAM). Monitor and maintain high deliverability scores and clean lists. Work closely with the sales, digital marketing, and branding teams to align messaging and improve lead handover. Support project launches, festive campaigns, walk-in drives, and property shows through automation. Bachelors degree in Marketing, IT, or a related field. Salesforce Marketing Cloud or Pardot certification (preferred). 2 - 5 years of hands-on experience in marketing automation, preferably in real estate, B2C, or lead-based industries. Expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio) or Pardot. Strong knowledge of CRM data structures, automation logic, and lead scoring. Experience with HTML / CSS for email templates. Understanding of customer journeys in real estate (site visits, enquiries, follow-ups, booking funnel). Proficiency in analytics tools like Google Analytics, Tableau, or Salesforce dashboards
Key Responsibilities :
Campaign Strategy & Execution :
- Build and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud or Pardot.
- Design customer journeys using Journey Builder or Engagement Studio for lead nurturing, onboarding, and re-engagement.
- Implement email marketing, WhatsApp flows, SMS, and push notification campaigns.
Audience Segmentation & Personalization :
Data Management & Integration :
Analytics & Reporting :
Compliance & Deliverability :
Collaboration :
Qualifications :
Key Skills :
(ref : hirist.tech)
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Marketing Automation • Bangalore
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