Job Title : Key Accounts Manager
Experience Required : 2-5 years of experience handling Key Opinion Leaders (KOLs) and managing institutional sales.
Position Overview :
As a Key Accounts Manager, you will be responsible for developing and executing sales strategies in your assigned market. Your role will focus on driving primary and secondary sales, ensuring strong brand presence, and managing the distributor network to meet sales objectives. You will play a critical role in achieving the division's financial and ethical goals in alignment with the overall business strategy.
You will have authority to :
- Develop customer management plans
- Approve expiry product credit notes for assigned distributors
- Recommend distributor appointments and credit limits
- Plan and execute resource utilization
- Participate in strategy review meetings to ensure alignment
Key Responsibilities
1. Area Business Planning
Develop monthly and quarterly business plansPlan demand generation and fulfillment activitiesMonitor actual sales performance, identify variances, and implement corrective actionsConduct prescription audits for Abbott and competitor brandsMaintain an updated customer list (doctors, chemists) as per therapy / product requirements in physical or electronic formatIdentify potential towns, appoint distributors, and onboard trade customers as per business philosophy2. Business Generation & Development
Achieve monthly, quarterly, half-yearly, and yearly sales targets by promoting company products ethicallyEngage in science-based discussions with doctors and chemists for product promotion in clinics and at retail pointsOrganize CMEs / camps as per division strategy and customer needsFacilitate successful new product launches through accurate targeting, in-clinic / trade promotions, and feedback reportingEnsure full execution of the customer management plan, including :100% coverage of targeted doctorsMeeting call averages as per division / therapy guidelinesCollecting market intelligence and managing retailer-level inventory3. Distributor & Channel Management :
Supervise distributor network to ensure smooth supply chain and stock availabilityApprove and manage expiry product credit notes within assigned authorityRecommend appointments and credit limits for distributorsMaintain healthy relationships with key stakeholders to ensure market growthKey Performance Indicators (KPIs) :
Achievement of sales targets (monthly, quarterly, yearly)100% customer coverage as per planCompliance with division's ethical and business standardsSuccessful execution of new product launchesEffective distributor and channel management(ref : iimjobs.com)