Senior Associate-Customer Marketing

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Go to Market at Innovaccer

Our finance team excels at balancing acts, upholding financial governance, ensuring compliance, and bringing their special magic to numbers. We dive into the world of digits, shaping business decisions and embarking on numerous finance-focused adventures. Join us and become an essential part of our team.

About the Role

We are looking for a Senior Associate- Customer Marketing who will work hand in hand with the Associate Director- Customer Marketing, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing, and measuring new systems, processes, and campaigns for driving customer upsell demand generation.

A Day in the Life

• Generate sales opportunities in healthcare technology space such as in population health management, Customer relationship management, Artificial Intelligence and Cloud Technologies in Innovaccer clientele
• Utilize cold calling, email marketing campaigns, and LinkedIn outreach to prospect for enterprise customers
• Develop and execute an account mapping plan to aggressively grow the new Sales funnel and qualify potential net new upsell opportunities
• Research customer accounts and identify key personas to target
• Generate interest, qualify leads, and build pipeline growth via phone calls, emails, and social media for the Innovaccer customer accounts
• Reach out to the Right Prospect Founder / CEO or CXO of a company
• Proactively make cold calls, prospect, qualify leads, and generate sales opportunities
• Design and implement a strategic business plan to expand the SKUs sold in the customer accounts by targeting the right professionals for each SKU
• Present sales, revenue, and budget reports along with realistic forecasts to the management team
• Monitor and achieve Key Performance Indicators (KPIs) including Qualified Leads, Meeting Conversions, Sales Pipeline, Deal Stage / Opportunities, Lead Conversion Time
• Work in tandem with Customer Success, Product, and GTM to drive customer upsell opportunities and top of the funnel leads for the non-sold SKUs
• Create strategies for each customer account based on the SKUs sold and targeted executives

What You Need

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

Where and how we work

Our is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer : Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.