Talent.com
This job offer is not available in your country.
ZingBus - Senior Executive - Performance Marketing - IIT / NIT / BITS

ZingBus - Senior Executive - Performance Marketing - IIT / NIT / BITS

ZingbusGurugram, India
30+ days ago
Job description

About the Company :

Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.

We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.

Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.

Position : Sr. Executive Performance Marketing

Location : Gurugram

Experience : 1-3 years

What you will do :

  • Campaign Strategy & Management : Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.
  • Optimization : Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
  • Keyword Research : Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
  • Performance Tracking : Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
  • A / B Testing : Conduct A / B testing on ads, landing pages, and other elements to continually enhance campaign performance.
  • Market Research : Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
  • Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for :

  • Experience : 1 to 3 years of experience in Meta Ads campaign management.
  • Educational Background : Btech / BCA from Tier 1 institution (IIT, NIT, DTU or equivalent).
  • Self-driven and a strong bias for action, fitment in startup culture.
  • In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation / App campaigns
  • Budget Management : Proven track record of running campaigns with budgets of - 10 Lakh+ per month.
  • Hands-on experience : in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
  • Analytical Skills : Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
  • Certifications : Google Ads certification (preferred) or other relevant SEM qualifications.
  • Creativity : Ability to craft engaging ad copy and create testing strategies to improve results.
  • Someone who can manage complexity and is good at problem solving with a first-principles approach

    • What We Offer :

    A high-impact role in a fast-growing, venture-backed startup.

    Ownership of multi-channel performance marketing efforts.

    Competitive compensation

    A culture that encourages creativity, data-driven decision-making, and fast execution.

    (ref : iimjobs.com)

    Create a job alert for this search

    Performance Marketing • Gurugram, India