Email Marketing & Automation Specialist (Pardot & Salesforce)
ConfidentialNoida, India6 days ago
Job descriptionCreate and manage static and dynamic lists. Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals. Set up automation rules, completion actions, and engagement studio programs. Ensure campaigns are scalable and optimized for efficiency. Maintain clean, deduplicated prospect data. Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations. Monitor syncs between Pardot and Salesforce. Troubleshoot and fix sync errors to ensure smooth data flow between systems. Build and optimize Pardot forms, form handlers, and landing pages. Use custom redirects and tracking parameters for analytics and attribution. Create Pardot and Salesforce reports to track performance. Share insights on email metrics, engagement, and MQL generation. Configure settings such as prospect fields, object syncing, and user access. Support domain setup and tracking domain configuration. Import, clean, and export data for campaign usage and reporting. Maintain database integrity and manage suppression and exclusion lists. Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects. Maintain strong coordination with the client's Salesforce Admin and Marketing Ops teams. Raise and manage Pardot-related tasks that require CRM-side configuration. Run A / B tests on email content, subject lines, and send times. Continuously improve campaign effectiveness through insights and experimentation. 4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment. Strong understanding of email campaign best practices, database hygiene, and lead nurturing. Familiarity with data privacy regulations (GDPR, CAN-SPAM). Experience building and managing Engagement Studio flows and automation rules. Excellent communication, reporting, and collaboration skills. Ability to work independently with a client and act as their go-to resource. Pardot certification is a plus.
Job Title : Email Marketing & Automation Specialist (Pardot & Salesforce)
Experience : 6–8 Years
Location : Noida (On-site)
Notice Period : Immediate Joiners Only
Role Summary
We are seeking a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full- time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the client's marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact.
Key Responsibilities
Pardot Operations & Campaign Execution :
- Build, test, and execute email campaigns in Pardot.
- Ensure emails are optimized for responsiveness, engagement, and deliverability.
Segmentation & Audience Targeting :
Automation & Workflow Management :
Data Governance & Compliance :
CRM Sync & Lead Flow :
Landing Pages, Forms & Redirects :
Campaign Reporting & Insights :
Account Engagement Setup & Configuration :
Data Management :
Lead Scoring & Grading :
Client Coordination :
Testing & Optimization :
Ideal Candidate Profile
Skills Required
Salesforce, landing pages , Segmentation, Pardot, Data Governance, lead scoring
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Email Marketing Specialist • Noida, India
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