Required Qualifications :
- 5 Years experience in Salesforce Marketing Cloud Account Engagement (Pardot) implementations
- Understand end-to-end marketing processes including campaign creation (email / web / social),
lead generation, lead scoring, qualification, distribution, and conversion, including closed loop reporting, by demonstrating CRM technologies and data.
Understands APIs available in MCAE / Pardot to develop integration solutions, when necessaryExperience with sync processes and limitations with Salesforce.Deep knowledge and understanding of Marketing data shared between MCAE / Pardot and Skills :MCAE / Pardot Specialist and MCAE / Pardot Consultant certificationsExperience with building B2B Marketing Analytics dashboardsExperience configuring Salesforce EngageUnderstands available connectors to Pardot to push / pull data between systems(ref : hirist.tech)