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Digital Marketing Manager

Digital Marketing Manager

ConfidentialBengaluru / Bangalore, India
30+ days ago
Job description

Key Responsibilities Strategic Leadership

  • Develop and lead end-to-end digital marketing strategy for biotech courses, services, events, and brand growth.
  • Identify growth opportunities through market trends, competitor research, and digital innovations.
  • Collaborate with product, sales, academic, and design teams to align digital marketing with business objectives.

Performance Marketing

  • Drive and manage paid advertising campaigns across Google, Facebook, Instagram, LinkedIn, and YouTube.
  • Own the digital funnel from impressions to conversions — optimize targeting, creatives, landing pages, and CTAs.
  • Manage budgets, ROAS, CPL, and CAC benchmarks with precision.

    • SEO & Content Growth

  • Lead the organic growth engine — implement high-impact SEO strategies for scientific content, landing pages, and blogs.
  • Oversee keyword strategy, technical SEO audits, backlink planning, and on-page optimization.
  • Collaborate with content writers and scientific experts to ensure quality and visibility.

    • Automation & CRM

  • Design and manage lead-nurture journeys using marketing automation platforms .
  • Segment audience lists and set up behavior-based campaigns, triggers, and retargeting workflows.Analytics, Insights & Optimization
  • Set performance KPIs and build dashboards to track campaign success using Google Analytics, Search Console, Meta Business Suite, etc.
  • Translate data into actionable insights, regular reports, and optimization strategies.

    • Team Leadership & Vendor Coordination

  • Lead and mentor a team of digital marketers, designers, interns, and agencies (where applicable).
  • Ensure timely execution of tasks, consistent brand voice, and delivery of measurable results.

    • What You Bring

  • Bachelor's / Master's degree in Marketing, Biotechnology, Life Sciences, or related fields.
  • Minimum 5 years of progressive experience in digital marketing, with at least 4 years in a leadership / managerial capacity.
  • Proven success in running high-performing digital campaigns with strong conversion metrics.
  • Strong grasp of marketing tools : Google Ads, Meta Ads, Google Analytics, SEMrush / Ahrefs, Mailchimp / Zoho / HubSpot, Canva, and WordPress.
  • Ability to translate complex scientific concepts into engaging, simplified digital content.
  • Excellent communication, project management, and cross-functional collaboration skills.

    • Bonus If You Have

  • Experience in the edtech, biotech, or healthcare sectors
  • Video marketing and storytelling experience for scientific content
  • Digital certifications (Google Ads, SEO, HubSpot, Meta Blueprint)
  • Experience managing global campaigns or scaling to international audiences.

    • Why Work With Us

    Be at the forefront of biotech education and digital transformation.

    Take full ownership of your ideas and see them come to life.

    Join a collaborative, mission-driven, and growth-focused team

    Opportunity to impact thousands of scientists, students, and innovators

    Performance-based growth, learning support, and flexible work culture.

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    Skills Required

    Wordpress, Canva, Google Ads, mailchimp, Zoho, Google Analytics, Hubspot

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    Digital Marketing Manager • Bengaluru / Bangalore, India