Content Marketing Manager

Key Responsibilities :

• Thought Leadership Strategy :
• Develop and execute a robust thought leadership content strategy to position the brand as an authority in the technology space.
• Collaborate with internal teams, executives, and industry experts to create high-value content such as white papers, case studies, webinars, blogs, and reports.
• Identify emerging industry trends and craft timely, insightful content that resonates with B2B audiences.
• Technology Understanding :
• Leverage a strong understanding of technology trends, innovations, and business applications to align marketing efforts with industry advancements.
• Partner with product and technical teams to translate complex technical concepts into digestible, compelling marketing narratives.
• Content Marketing & Amplification :
• Develop multi-channel campaigns to distribute thought leadership content effectively, ensuring engagement across LinkedIn, email, website, and partner platforms.
• Optimize content for search (SEO) and leverage analytics to measure and refine content performance.
• Sales Enablement :
• Align thought leadership initiatives with sales strategies to support lead generation, nurture campaigns, and account-based marketing (ABM).
• Equip sales teams with high-impact collateral and talking points that reflect the brand's thought leadership narrative.
• Stakeholder Collaboration :
• Build and maintain relationships with industry influencers, partners, and customers to co-create meaningful content and campaigns.
• Represent the brand at key industry events, webinars, and roundtables, both online and offline.

Required Skills and Experience :