Digital Marketing Manager

Digital Marketing (Growth) Manager, a key member of the marketing team, will be responsible for driving business goals as well as building the brand for Piramal Realty using digital channels. This role will report into the Digital Marketing Head for Piramal Realty

Responsibilities

• Drive end-to-end execution of paid campaigns in collaboration with media agency; monitor campaign performance and drive optimization tasks to achieve pre-defined campaign objectives.
• Demonstrate digital as a key enabler of revenue growth by measuring the impact of digital across the funnel using metrics such as CPL, CPQL, CPSV and revenue contribution.
• Regularly update & maintain a dashboard to ensure timely & accurate assessment of digital performance across channels & platforms.
• Collaborate with agency partners to enhance the web experience across owned channels (corporate website, project microsites, campaign landing pages, Blogs etc) by identifying areas of improvement and implementing best-in-class user experience practices.
• Implement a robust and dynamic SEO strategy in collaboration with agency partners, to deliver consistent & steady growth on key metrics for organic channels.
• Drive the content marketing agenda for the organization by collaborating with internal brand teams, external agencies, and content creators.
• Identify, experiment with innovative / emerging approaches in digital marketing through understanding of hypothesis testing, A / B testing and analytics.
• Be the primary liaison for the brand with external stakeholders including agency and content partners, property portals, affiliate partners, technology partners etc.
• Working closely with the Pre-Sales & Sales team to drive revenue.

Qualifications