Technocrats Horizons - Specialist - Digital Marketing

Specialist - Digital Marketing

The Digital Marketing Specialist is responsible for developing and executing the companys paid marketing strategy to generate traffic, leads, and revenue.

The role involves managing and optimizing campaigns across multiple channels, including search engines, social media, display advertising, and other paid advertising platforms.

The Paid Marketing Lead is also responsible for analyzing and reporting on campaign performance, identifying opportunities for improvement, and collaborating with cross-functional teams to achieve business Develop and execute the companys paid marketing strategy, including creating and managing campaigns across multiple channels.

• Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs.
• Conduct competitive analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with the creative team to develop compelling ad copy, images, and landing pages.
• Analyze campaign performance and generate reports to communicate results to stakeholders.
• Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance.
• Work with cross-functional teams, including sales, product, and analytics, to align paid marketing efforts with business goals.
• Manage and grow relationships with external agencies and vendors.

Behaviour and Character Attributes Required :

Must Have Skills :

Good To Have Skills :

(ref : iimjobs.com)