Marketing (Alliances Marketing)

Marketing (Alliances Marketing) Job Description

Desired Work Experience :  5 years in the marketing team of an IT services company industry.

Number of Positions :  1

Position Overview

An Alliances / Partnership Marketer in an IT services company is responsible for developing and executing marketing strategies that strengthen partnerships with strategic alliances. This role focuses on driving joint campaigns, enhancing partner relationships, and aligning marketing efforts with business objectives to generate pipeline growth and revenue.

Key Responsibilities

1. Partnership Marketing

• Develop and execute co-marketing strategies with strategic alliance partners (e.g., cloud providers, etc.).
• Collaborate with partners to create joint marketing campaigns, sales plays, and events that drive lead generation and pipeline growth.

2. Campaign Management

3. Relationship Management

4. Sales Enablement

5. Metrics and Reporting

6. Event Management

7. Brand Building

Skills & Qualifications

Additional Attributes

This role is critical for driving growth through strategic alliances by leveraging innovative marketing strategies and fostering collaborative partnerships.

Role :   Marketing - Other

Industry Type :   IT Services & Consulting

Department :   Marketing & Communication

Employment Type :   Full Time, Permanent

Role Category :   Marketing

Education

UG :   Any Graduate

Skills Required

Relationship Management, Brand Building, Event Management, partnership marketing, Sales Enablement, Campaign Management