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(12 / 10 / 2025) Performance Marketing Manager

(12 / 10 / 2025) Performance Marketing Manager

Nuwizo DigitalIndia
3 hours ago
Job description

Title : Performance Marketing Manager

Location : Bangalore (Onsite Only)

Company : Nuwizo Digital

Employment Type : Full-Time

Experience Required : 5+ years in performance marketing

About Nuwizo Digital :

Nuwizo Digital is a full-service digital marketing agency based in Bangalore, committed to driving real, measurable growth for our clients. We specialize in data-driven marketing, full-funnel performance strategies, and high-ROI digital campaigns across industries. Our team is passionate about combining strategy, creativity, and analytics to craft impactful marketing solutions that generate results.

We’re now looking for a Senior Performance Marketing Manager to join our team onsite in Bangalore — someone who thrives in a fast-paced agency environment and has a strong command of all things

performance marketing.

Role Overview :

The Senior Performance Marketing Manager will be responsible for planning, executing, managing, and optimizing high-performance digital campaigns across platforms like Google Ads, Meta Ads (Facebook / Instagram), and LinkedIn Ads. You will lead full-funnel campaign strategies (TOFU, MOFU, BOFU) while integrating ATL, BTL, and TTL methodologies. Your goal : drive high-quality traffic, conversions, and business growth for our clients.

This role requires strong technical knowledge, creative thinking, analytical skills, and experience working directly with clients and internal teams.

Key Responsibilities : Strategy & Campaign Management

  • Develop and implement full-funnel digital marketing strategies (TOFU, MOFU, BOFU) tailored to each stage of the customer journey.
  • Plan and execute campaigns across Google Ads, Meta Ads (Facebook / Instagram), and LinkedIn Ads, with advanced segmentation and audience targeting.
  • Integrate ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line) marketing techniques into digital media planning.
  • Create scalable strategies for both lead generation and e-commerce / conversion-driven campaigns.
  • Ensure proper UTM tagging, tracking, and attribution are in place for accurate campaign performance insights.

Analytics, Optimization & Budgeting

  • Monitor, analyze, and report on key performance metrics : CPC, CTR, CPA, ROAS, CVR, and LTV.
  • Perform A / B testing across creatives, landing pages, and ad copy to optimize campaign performance.
  • Build and manage ad budgets efficiently, ensuring maximum ROI and low cost-per-acquisition.
  • Use Google Analytics, Google Tag Manager, Looker Studio, and CRM data for data-driven decision-making.
  • Apply attribution modeling (last-click, data-driven, linear, etc.) to assess true campaign performance across the funnel.

    • Creative & Ad Copy Strategy

  • Collaborate with content and design teams to develop compelling ad creatives and ad copy for multiple personas and funnel stages.
  • Bring a creative and data-backed approach to messaging, layout, and design that drives engagement and conversions.
  • Provide strategic input on ad copywriting, creative testing, and messaging optimization.

    • Client Communication & Reporting

  • Serve as a senior-level point of contact for client accounts, aligning marketing strategies with client goals.
  • Deliver monthly and quarterly performance reports, insights, and strategic recommendations.
  • Advise clients on opportunities, new strategies, and channel expansion based on campaign performance data.

    • Team Collaboration & Innovation

  • Collaborate with internal teams (creative, SEO, content, dev) to align campaign strategies with broader digital marketing goals.
  • Keep up with platform updates, industry trends, and emerging technologies to ensure campaigns stay ahead of the curve.
  • Contribute to the creation and improvement of internal SOPs, workflows, and reporting templates.

    • Mandatory Skills & Qualifications : Platform & Technical Expertise

  • 5+ years of hands-on experience in performance marketing within an agency or fast-paced environment.
  • Proven success with Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads.
  • Proficient in campaign setup, advanced audience targeting, bid strategy selection, and scaling.
  • Experience with remarketing, dynamic ads, and custom / conversion audiences.
  • Strong understanding of Google Analytics (GA4), Google Tag Manager, and CRM platforms (e.g., HubSpot, Salesforce).
  • Comfortable using data visualization tools (e.g., Looker Studio, Supermetrics)

    • Strategy & Funnel Understanding

  • Deep understanding of TOFU, MOFU, BOFU strategies for both B2B and B2C campaigns.
  • Strong grasp of marketing funnel dynamics, customer journey mapping, and lifecycle marketing.
  • Experience integrating ATL, BTL, and TTL strategies to drive awareness, engagement, and conversions.

    • Ad Copy & Creative Thinking

  • Experience in conceptualizing and optimizing ad copy that converts, for paid social and search platforms.
  • Ability to work with design and content teams to drive creative testing and message-market fit.

    • Analytical & Optimization Skills

  • Strong analytical mindset — capable of interpreting data to drive decisions.
  • Ability to conduct ROI analysis, budget forecasting, and performance diagnostics.
  • Experience with attribution modeling, multi-channel tracking, and conversion rate optimization (CRO).

    • Soft Skills & Leadership

  • Excellent communication and presentation skills — ability to explain complex data clearly to stakeholders and clients.
  • Strong project management and time management skills.
  • Experience mentoring junior team members or managing small teams is a plus.
  • Proactive, problem-solving mindset with the ability to handle pressure and deadlines.
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