Performance Marketing Manager

Title : Performance Marketing Manager

Location :

Bangalore (Onsite Only)

Company : Nuwizo Digital

Employment Type : Full-Time

Experience Required :

5+ years in performance marketing

About Nuwizo Digital :

Nuwizo Digital is a full-service digital marketing agency based in Bangalore, committed to driving real, measurable growth for our clients. We specialize in data-driven marketing, full-funnel performance strategies, and high-ROI digital campaigns across industries. Our team is passionate about combining strategy, creativity, and analytics to craft impactful marketing solutions that generate results.

We’re now looking for a

Senior Performance Marketing Manager

to join our team onsite in Bangalore — someone who thrives in a fast-paced agency environment and has a strong command of all things

performance marketing.

Role Overview : The

Senior Performance Marketing Manager

will be responsible for planning, executing, managing, and optimizing high-performance digital campaigns across platforms like

Google Ads ,

Meta Ads (Facebook / Instagram) , and

LinkedIn Ads . You will lead full-funnel campaign strategies (TOFU, MOFU, BOFU) while integrating

ATL ,

BTL , and

TTL

methodologies. Your goal : drive high-quality traffic, conversions, and business growth for our clients.

This role requires strong technical knowledge, creative thinking, analytical skills, and experience working directly with clients and internal teams.

Key Responsibilities :

Strategy & Campaign Management

Develop and implement

full-funnel digital marketing strategies

(TOFU, MOFU, BOFU) tailored to each stage of the customer journey.

Plan and execute campaigns across

Google Ads ,

Meta Ads (Facebook / Instagram) , and

LinkedIn Ads , with advanced segmentation and audience targeting.

Integrate

ATL (Above the Line) ,

BTL (Below the Line) , and

TTL (Through the Line)

marketing techniques into digital media planning.

Create scalable strategies for both

lead generation

and

e-commerce / conversion-driven

campaigns.

Ensure proper UTM tagging, tracking, and attribution are in place for accurate campaign performance insights.

Analytics, Optimization & Budgeting

Monitor, analyze, and report on key performance metrics :

CPC, CTR, CPA, ROAS, CVR , and

LTV .

Perform A / B testing across creatives, landing pages, and ad copy to optimize campaign performance.

Build and manage ad budgets efficiently, ensuring maximum ROI and low cost-per-acquisition.

Use

Google Analytics ,

Google Tag Manager ,

Looker Studio , and CRM data for data-driven decision-making.

Apply

attribution modeling

(last-click, data-driven, linear, etc.) to assess true campaign performance across the funnel.

Creative & Ad Copy Strategy

Collaborate with content and design teams to develop compelling

ad creatives and ad copy

for multiple personas and funnel stages.

Bring a creative and data-backed approach to messaging, layout, and design that drives engagement and conversions.

Provide strategic input on

ad copywriting , creative testing, and messaging optimization.

Client Communication & Reporting

Serve as a senior-level point of contact for client accounts, aligning marketing strategies with client goals.

Deliver

monthly and quarterly performance reports , insights, and strategic recommendations.

Advise clients on opportunities, new strategies, and channel expansion based on campaign performance data.

Team Collaboration & Innovation

Collaborate with internal teams (creative, SEO, content, dev) to align campaign strategies with broader digital marketing goals.

Keep up with platform updates, industry trends, and emerging technologies to ensure campaigns stay ahead of the curve.

Contribute to the creation and improvement of internal SOPs, workflows, and reporting templates.

Mandatory Skills & Qualifications :

Platform & Technical Expertise

5+ years of hands-on experience

in performance marketing within an agency or fast-paced environment.

Proven success with

Google Ads (Search, Display, YouTube) ,

Meta Ads (Facebook, Instagram) , and

LinkedIn Ads .

Proficient in campaign setup, advanced audience targeting, bid strategy selection, and scaling.

Experience with

remarketing ,

dynamic ads , and

custom / conversion audiences .

Strong understanding of

Google Analytics (GA4) ,

Google Tag Manager , and CRM platforms (e.g., HubSpot, Salesforce).

Comfortable using

data visualization tools

(e.g., Looker Studio, Supermetrics)

Strategy & Funnel Understanding

Deep understanding of

TOFU, MOFU, BOFU

strategies for both B2B and B2C campaigns.

Strong grasp of

marketing funnel dynamics ,

customer journey mapping , and

lifecycle marketing .

Experience integrating

ATL, BTL, and TTL

strategies to drive awareness, engagement, and conversions.

Ad Copy & Creative Thinking

Experience in

conceptualizing and optimizing ad copy

that converts, for paid social and search platforms.

Ability to work with design and content teams to drive

creative testing

and

message-market fit .

Analytical & Optimization Skills

Strong analytical mindset — capable of interpreting data to drive decisions.

Ability to conduct

ROI analysis ,

budget forecasting , and

performance diagnostics .

Experience with

attribution modeling ,

multi-channel tracking , and

conversion rate optimization (CRO) .

Soft Skills & Leadership

Excellent communication and presentation skills — ability to explain complex data clearly to stakeholders and clients.

Strong project management and time management skills.

Experience mentoring junior team members or managing small teams is a plus.

Proactive, problem-solving mindset with the ability to handle pressure and deadlines.