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Performance Marketing Manager
InCred MoneyIndia8 days ago
Job description5+ years of experience in performance marketing / user acquisition. Proven track record of managing Google App Campaigns (UAC), Facebook Campaigns at scale. Strong understanding of fintech customer journeys (investments, loans, broking, etc.). Proficiency with Firebase, GA4, AppsFlyer / Adjust / Branch. Strong analytical skills; data-driven approach to decision-making. Excellent communication and cross-functional collaboration skills. Experience with Apple Search Ads, Meta, TikTok, or programmatic channels. Exposure to retention / lifecycle marketing (push, email, in-app). Prior experience in startups or high-growth fintech apps. Opportunity to drive growth in a fast-scaling fintech app. Collaborative work culture with product, analytics, and creative teams. Competitive salary + performance-linked incentives. Learning and career development opportunities.
Location
Mumbai - Andheri
About the Role
We are looking for a Performance Marketing Manager with 5+ years of experience in digital acquisition to scale our fintech app. The ideal candidate has deep expertise in Google App Campaigns (UAC), Meta Ads and proven success in driving high-quality installs, optimizing post-install events, and maximizing ROI in a regulated fintech environment.
Key Responsibilities
- Own and optimize Google App Campaigns (UAC) to drive installs, sign-ups, and in-app transactions.
- Define, track, and optimize performance metrics (CPI, CPA, ROAS, LTV, retention).
- Manage and allocate budgets across channels to deliver efficient growth at scale.
- Collaborate with product, design, and analytics teams to build creatives, test messaging, and optimize user funnels.
- Run A / B and multivariate tests across targeting, bidding strategies, and creatives.
- Ensure accurate tracking, attribution, and reporting through Firebase, GA4, and Mobile Measurement Partners (AppsFlyer, Adjust, Branch).
- Stay updated with Google Ads best practices and fintech-specific advertising regulations.
- Deliver actionable insights and present performance reports to leadership.
Requirements
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