Brand StrategistString Digital • Mumbai, Maharashtra, India
Brand Strategist
String Digital • Mumbai, Maharashtra, India
30+ days ago
Job descriptionStay updated on new features across IG, FB, and LinkedIn. Spot trends and strategic opportunities for better results. Continuously optimise content using platform features and real-time behaviour. Craft compelling copy for posts, ads, and campaigns. Adapt tone of voice across diverse brand identities. Define brand strategy : positioning, value proposition, tone, and visual identity. Create actionable briefs and guide designers to bring the brand story to life. Conduct brand audits and competitor studies to find whitespace. Maintain brand guidelines and ensure consistency across platforms. Oversee logo, colour palette, typography, and overall visual identity development. Lead brand launches or refreshes across online and offline touchpoints. Track brand perception and refine strategy using audience insights. Monitor and report monthly performance across all social channels. Track KPIs and optimise campaigns for measurable growth. Mumbai-based; hybrid working model (including half-day Saturdays). Proven experience handling 5–6 accounts simultaneously . Strong project management and cross-functional collaboration skills. Excellent communication for client interactions and internal alignment. A natural storyteller and problem-solver with a can-do attitude. Comfortable working in a fast-paced, growth-focused environment. Interested in contributing to company outreach, client acquisition, and overall agency growth . Ambitious, proactive, and excited about growing within the company .
Company Overview
String Digital is a global-minded creative agency blending data and creativity to deliver exceptional work. We work closely with hand-picked luxury and premium brands, building thoughtful digital identities and campaigns. As we grow, we’re looking for an experienced Brand & Social Media Strategist who’s eager to help scale the company, drive outreach, and grow with us.
Position Overview
We’re seeking a talented, results-driven Strategist with 3+ years of experience in running end-to-end social media campaigns and leading branding projects across industries. This role offers immense learning, leadership, and internal growth opportunities as you help shape String’s next phase.
Responsibilities
Content Strategy & Campaign Execution
- Build monthly marketing plans across accounts — content calendars, optimisation, paid + organic strategies.
- Manage and nurture strong client relationships.
- Collaborate with designers to create visually compelling content for Instagram, Facebook, and LinkedIn.
- Ideate and supervise short-form video content & Reels.
- Conduct social audits and stay updated on platform trends.
- Ensure timely posting with relevant sounds and formats.
Platform Expertise
Content Writing
Branding
Analytics & KPIs
Other Requirements
Salary Range
INR 4,00,000 – 4,80,000 Annual CTC
If you’re a creative, data-driven Strategist looking to grow fast, take ownership, and help scale a global-focused creative agency, we’d love to meet you.
Apply now and join the String Digital family!
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Brand Strategist • Mumbai, Maharashtra, India
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