Brand Strategist

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role : Content Strategist (2 months contract)

Location : Mumbai, India

About the role :

Working in true collaboration with a leading beauty brand from HUL, we have one goal in mind : 'to be the leading agency partner for the development of stunning and effective needs-based content and digital media campaigns' 'to be the core craft and digital partner of Unilever powering global and regional creative excellence, achieved by elevating our people, expertise and culture to deliver shared success'

We are looking for a content strategist to be part of a dynamic onsite content team. The person must be confident in all things content and passionate about the world of FMCG especially Beauty Personal Care brands. You are someone who lives and breathes digital and has your finger on the pulse of the latest and emerging behaviors around social, e-commerce and content and which brands are leading the way in the FMCG space.

This is a key role within our onsite (U-Studio) team and will provide consumer and market insight, inspiration and strategic direction for some of the region and world's leading Brands under the Beauty Personal Care category.

The Content Strategist will work closely with the content team leader and lead creators. This is a client facing role, where you will be expected to be comfortable working closely with client brand team, central marketing teams and client agency partners.

This is an exciting opportunity for a truly curious and entrepreneur thinker to be part of a rewarding partnership between Oliver and Unilever who have established a truly global footprint of U-Studios.

What you will be doing :

Core function :

Content Strategy - Develop insights and strategic response to briefs - Campaigns, Interruptive or Needs Based Content and New Product Development

• Champion and drive a 'mobile first' and short-form content agenda in line with Unilever Best Practice
• Help evaluate ideas and concepts against Unilever best practice, strategy frameworks and mobile first
• Help establish effective 'ways of working' with U-Studio, Unilever internal teams and specialist partners
• Act as a content expert and advocate within U-Studio, working with colleagues and clients a subject matter expert
• Advise clients and colleagues on approaches to effective Content Strategies that inform content briefs and requirements
• Assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints
• Manage and facilitate stakeholder engagement sessions and workshops on all aspects of content collaborating directly with client teams and specialist partners (including Search, Social, Media, CRM, Ecommerce, Content and Data)
• Be a facilitator for 'right first time content' ensuring that we have the right insights and collaborations to direct content development
• A driver of scalable content effectiveness leveraging learnings gained by Unilever 'Insight' teams (CMI – PDC) and specialist partners.
• Work with Unilever's internal insight functions (CMI - PDC) to develop relevant measurement approaches and frameworks to ensure effectiveness is appropriately defined and tracked.

Responsibilities :

The Content Strategist is a core function of U-Studio for the development of best in class content and multi-channel activity

Tools and Reports :

Collaboration :

The Content Strategist will help develop briefs and give agency briefings collaborating with Unilever central, brand, Insight media and agency partner teams

Best Practice :

The Content Strategist will drive a 'Best Practice' approach to content and overall strategic quality assurance of content created within the U-Studio. This will be in line with Unilever global guidance, global platforms and partners

Ways of Working :

The Content Strategist to work within the Unilever collaboration models to ensure effective and efficient working with all relevant Unilever teams and partners

What you need to be great in this role :

Req ID : 14282

Our values shape everything we do :

Be Ambitious to succeed

Be Imaginative to push the boundaries of what's possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Skills Required

Optimisation, Social Media, Digital, content publishing , Mobile, Content Strategy, e-commerce, Performance Testing, Search, Content Marketing, display