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Brand Strategist
ConfidentialMumbai, India30+ days ago
Job description3–5 years of experience in branding, strategy, or marketing (agency or brand side) A strong communicator with an eye for narrative, detail, and design sensibility Passionate about food, culture, lifestyle, and consumer behavior Comfortable working in a fast-paced, collaborative environment Great with content writing — from brand voice to sharp copy across formats
Job Title : Brand Strategist
Location : Mumbai (Hybrid, 6 days / week)
Experience : 1–2 years
Compensation : Monthly pay, contingent on experience
Reporting To : Brand Manager
About the Role :
We're looking for a sharp, insight-driven Brand Strategist to join our growing team. This role sits at the intersection of culture, communication, and creativity — ideal for someone who thinks brand-first and thrives in the F&B and lifestyle space.
Key Responsibilities :
- Translate business objectives into clear brand positioning and strategy
- Lead research, competitor mapping, and audience insights to inform creative and content development
- Work closely with creative and marketing teams to ensure brand consistency across all touchpoints
- Support development of brand guidelines, tone of voice documents, and campaign strategy decks
- Contribute to content planning and brand storytelling frameworks
- Monitor cultural trends, industry shifts, and audience behavior to keep brands culturally relevant
- Assist in new business pitches and brand presentations
Who We're Looking For :
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Brand Strategist • Mumbai, India