About Alcove Designs
At Alcove Designs , we create environments that shape the way people live, work, and interact. With over 25 years of experience and a presence across India and overseas, our work spans corporate, hospitality, residential, and educational spaces . We're known for our research-based approach, disciplined execution, and quiet, enduring design sensibility .
We're now entering a phase of renewed visibility and strategic growth — and we're looking for someone who can help us tell our story with the depth and clarity it deserves.
About the Role
We're looking for a Brand & Communications Strategist — a bridge between our internal design team and external marketing agency .
This person will shape, curate, and articulate Alcove's voice across platforms — from social media and publications to industry events and award submissions.
You should understand design thinking, architecture, and spatial storytelling , and know how to convert that into engaging, industry-relevant content .
Key Responsibilities
Strategic Direction
- Work closely with the Founder to define Alcove's annual communication strategy and brand positioning.
- Translate design insights and project narratives into content that reflects Alcove's tone and philosophy.
- Plan and manage a quarterly visibility calendar (social media, PR, awards, events, publications).
Content Development
Collaborate with designers to extract design stories and translate them into clear, polished written and visual narratives.Review and refine reels, captions, and posts for quality, consistency, and brand tone.Draft opinion pieces, project features, and internal communications.Prepare content for award submissions and presentations.Liaison & Coordination
Act as the single point of contact between Alcove's internal team and external marketing agency.Ensure deliverables are on time, aligned, and of high quality.Coordinate with PR partners, photographers, and collaborators to amplify Alcove's presence.Industry Awareness
Track design trends, media opportunities, and key events where Alcove should participate.Recommend speaking engagements, collaborations, or publications that align with the brand's goals.Ideal Candidate
Background in design, interior, décor, lifestyle, design communication .5–10 years of experience in design journalism, brand communication, or marketing within a creative industry.Strong storytelling skills — both visual and verbal.Excellent command of written and spoken English.Deep understanding of India's architecture and interior design ecosystem.Organized, proactive, and able to translate creative ideas into structured action.What This Role Is Not
This is not a social media executive role.This is not a pure marketing or PR job.This is a strategic and creative communication role for someone who can think like a designer and write like a brand storyteller.Why Join Us
Work directly with Kulin Kapadia , Founder of Alcove Designs.Shape the next phase of a respected design practice's growth story.Be part of a culture that values integrity, innovation, and authenticity .Your work will directly influence how Alcove is perceived by the industry, clients, and collaborators.Skills Required
Marketing, Content Development, Storytelling, Architecture, Brand Communication, Design Thinking