Data Driven Strategist - Creative Agencies
ConfidentialMumbai, India18 hours ago
Job descriptionBachelor's degree preferred with 18-20 years experience in a digital media domain (expertise) Be a connector : Ability to establish relationships across complex stakeholders and influence organizational change. Connect products (analytics, tech, data) to the work we do for clients. Be a storyteller : Skilled at humanizing data to uncover compelling insights to create winning growth strategies Be a doer : Must proactively create projects and opportunities. Ability to lead high functioning team and diverse talent across the Groupe to deliver work
Overview of the Role
By integrating data, technology, and strategy, create disruptive growth for clients through new solutions within the creative practice.
Key Responsibilities
- Uplift planning in creative practice by partnering with key stakeholders to land data-driven capabilities in the creative work
- Drive incremental revenue streams i.e. consulting, new scopes of work by creating right business, audience case using existing Groupe capabilities
- Be the champion for Connected Identity in the creative practice
- Work closely with the planning community to validate or build on qualitative insights with quantitative backing
- Contribute to key local and global pitches Groupe , leading audience strategy, competitive insights etc.
- Involved in senior client meetings to bring consumer and landscape thinking
- Lead thought leadership for Publicis Groupe
Competencies
Skills Required
audience strategy, qualitative insights, data-driven capabilities, data technology, landscape thinking
Create a job alert for this search
Creative Strategist • Mumbai, India