Manager - Channels & Alliances

About The Company : Digital Connexion provides the full spectrum of highly connected and scalable data center, colocation and interconnection solutions to meet the critical infrastructure needs of enterprises and digital services companies in India, and brings together enterprises, network service, cloud and IT providers to give customers and partners a key connectivity gateway to Europe, the Middle, East, Africa and Asia

Role Overview

We are looking for motivated professionals to manage and grow Digital Connexion’s alliance and channel partnerships. You will support our partnership strategy, nurture sales opportunities, and assist in executing demand generation initiatives. The role provides exposure to senior partner executives, internal sales and marketing teams, and the broader partner ecosystem, enabling you to develop strong business and relationship management skills.

Key Responsibilities

1. Partnership Management :

▪ Build and maintain strong relationships with existing alliance and channel partners

▪ Support partners in understanding Digital Connexion’s products, services, and value propositions

▪ Coordinate with internal teams (sales, marketing, product, legal, and finance) to ensure seamless partner engagement

▪ Act as a point of contact for partners for operational and business queries

▪ Monitor partner performance and assist in optimizing partnership strategies

2. Sales & Opportunity Management :

▪ Support the identification and qualification of sales opportunities originating from partners

▪ Nurture opportunities by providing relevant product information, proposals, and sales support

▪ Collaborate with sales teams for smooth hand-off of qualified opportunities

▪ Maintain accurate records of all opportunities, deals, and partner interactions in the CRM system

▪ Track sales metrics, generate reports, and provide insights for strategic decision-making

3. Marketing & Enablement Support :

▪ Assist in designing and implementing partner-specific marketing campaigns, incentives, and sales programs

▪ Help create sales enablement tools, presentation decks, product collateral, and other partner-facing content

▪ Support account mapping, contact lists, and campaign tracking to ensure consistent follow-up

▪ Collaborate with partner marketing teams to maximize campaign effectiveness

4. Strategy & Process Improvement :

▪ Contribute to the development of partnership strategies and go-to-market plans

▪ Provide insights and feedback on partner needs, market trends, and competitor activities

▪ Assist in improving processes to streamline partner engagement, reporting, and opportunity tracking

▪ Help define KPIs and success metrics for partner programs and initiatives

Preferred Candidate

Education

▪ Required : Bachelor’s degree in business, Marketing, Sales, IT, or a related field

▪ Preferred : MBA or other advanced degree; relevant certifications in sales, marketing, or channel management

Experience

▪ Required : 5–8 years of experience in sales, channel management, or partnership roles; exposure to indirect sales or alliances preferred

▪ Preferred : Experience in technology, data center, cloud, or IT infrastructure domains; experience using CRM systems like Salesforce

Skills

▪ Strong interpersonal and relationship-building skills

▪ Excellent communication and presentation abilities

▪ Ability to coordinate across multiple teams and manage competing priorities

▪ Analytical thinking with a focus on driving measurable results

▪ Customer-facing experience and consultative problem-solving approach

▪ Proficient in using CRM systems (Salesforce or similar)

▪ Basic understanding of sales, marketing, and partnership processes

Personal Attributes

▪ Proactive, self-motivated, and detail-oriented

▪ High integrity and ethical standards

▪ Team player capable of working independently

▪ Willingness to mentor junior colleagues and support trainees

▪ Adaptable and eager to learn in a dynamic, technology-driven environment