Product Marketing Lead

About the Role :

We’re seeking a strategic, creative, and customer-driven Product Marketing Manager to define how our products are positioned, launched, and adopted in the market. You’ll be the glue that connects product, marketing, and sales—turning product features into clear customer value, driving go-to-market strategy, and ensuring every launch serves as the beginning of a compelling product story. This role is perfect for someone who thrives in a fast-paced SaaS environment, loves blending data with storytelling, and has a passion for influencing product direction while enabling teams to succeed in the market.

KEY RESPONSIBILITIES :

• Own Product Marketing Strategy : Lead the planning, execution, and optimization of product launches and feature rollouts in your specific Product Vertical of Group. Ensure alignment across product, marketing, and sales for flawless execution.
• Create Powerful Messaging : Develop compelling product narratives and positioning that communicate our unique value to our target audiences.
• Enable Sales Success : Build and maintain sales enablement tools— internal presentations detailing accurate, informative data, competitive profiles / overview, marketing & sales one-pagers—and train the sales and customer service teams to deliver winning conversations and fast conversions.
• Know the Market Inside Out : Conduct market and competitive research to identify trends, customer needs, and strategic opportunities. Translate insights into actionable marketing strategies.
• Collaborate on Campaigns & Content : Partner with demand generation and content teams to produce high-impact materials—blogs, webinars, landing pages, email campaigns, and case studies.
• Close the Feedback Loop : Work closely with product and customer success teams to gather feedback, identify pain points, and enhance product-market fit.
• Track & Optimize Performance : Monitor launch success, engagement metrics, and content performance. Use data to refine messaging, channels, and tactics.

PREFERRED QUALIFICATIONS & REQUIRED SKILLS :

PERKS OF JOINING :

The Culture : most companies talk about their values, we live them.

ABOUT SILVERMINE GROUP :

Silvermine Group is the largest & most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Our compliance automation platform is secure, cloud-based, and certified by the IRS - helping over 100,000 customers every year file federally required documents - such as IRS Form 2290, Form 8849, and MCS-150 - accurately, securely, and on time. Our technology, highly skilled customer support, and relentless focus on product improvement and growth ensures that our customers’ equipment stays on the road and their businesses keep humming.

Website : Silvermine Group Products : eform2290 and emcs150

Apply on : careers@silverminegroup.com Location : Bangalore