Cluster Marcom Manager

A Cluster Marcom Manager will play a crucial role in developing and implementing the annual marketing plan driving key objectives current initiatives and relevant marketing activities relating directly to the cluster. The role will be responsible for leading the clusters marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.

What will I be doing

As Cluster Marketing Manager you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness communicate promotions to all relevant target markets and address hotel business needs. Specifically you will perform the following tasks to the highest standards :

Business Function

• Develop proactively manage and implement the annual cluster marketing plan to include eCommerce brand and loyalty marketing within budget guidelines
• Drive the development of a sound B2B and B2C strategy by segment for each hotel in line with the commercial focus process
• Responsible for measuring the success of all marketing activities promotions and campaigns and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the cluster in meeting their revenue targets also by leveraging key function activity in Regional Marketing eCommerce Marketing Operations Strategic Partnerships and HHonors and third party distribution
• Oversee the execution of all promotional activities whether local regional or global across all available channels ensuring brand adherence and effectiveness
• Ensure sales and F&B teams receive adequate marketing support and ensure collateral requirements are met
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
• Develop and manage all social media activity for the cluster and support departmental initiatives
• Recognise and execute opportunities for the loyalty program HHonors as well as other incentive programmes at cluster level and manage all cluster CRM and database requirements
• Identify local partnership opportunities with the regional team and oversee the on-going execution of revenue driving activities
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

Developing Talent

Building Relationships

What are we looking for

A Cluster Marcom Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role you should maintain the attitude behaviours skills and values that follow :

It will be advantageous in this position if you demonstrate the following capabilities and advantages :

What will it be like to work for Hilton

Hilton is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century Hilton has offered business and leisure travelers the finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!

EOE / AA / Disabled / Veterans

Required Experience :

Manager

Key Skills

Restaurant Experience,Customer Service,Employee Evaluation,Management Experience,Math,Employment & Labor Law,Sanitation,Leadership Experience,P&L Management,Mentoring,Supervising Experience,Restaurant Management

Employment Type : Full-Time

Department / Functional Area : Sales

Experience : years

Vacancy : 1