Digital Marketing Specialist

Role : Digital Marketing Executive

Location : Gachibowli, Hyderabad ONSITE

Experience : Required 1-4 years

Employment : Fulltime

Timings : 5 : 30 PM to 2 : 30 AM IST (Night shift)

We are seeking a dynamic and creative Digital Marketing Executive with proven experience in IT Services & Solutions marketing . The ideal candidate will have hands-on expertise in driving B2B digital campaigns, lead generation, and brand awareness across global markets. You will work closely with the sales and leadership team to create impactful marketing strategies that position our IT services to enterprise clients.

Key Responsibilities

Plan and execute Digital Marketing Strategies for IT services (Cloud, AI, Data, SAP, DevOps, etc.).

Manage and optimize SEO, SEM, Google Ads, and LinkedIn campaigns .

Create engaging content for social media, blogs, case studies, email campaigns, and websites .

Drive lead generation campaigns to support sales pipelines.

Manage marketing automation tools (HubSpot, Zoho, Marketo, etc.) .

WordPress, Email Marketing, Canva and Video Editing, Google ads, Content Creation, Social Media Marketing.

Track, analyze, and report performance using Google Analytics, Search Console, and CRM tools .

Support branding activities, including events, webinars, and online promotions .

Required Qualifications

• ️ Bachelor’s / Master’s degree in Marketing, Business, or related field.
• ️ 2–5 years of digital marketing experience in IT Services or IT Consulting industry (mandatory).
• ️ Experience with LinkedIn Campaign Manager & B2B lead generation .
• ️ Excellent content writing, communication, and creative skills.
• ️ Familiarity with CRM and marketing automation tools .