Lead -Regional Field Marketing

Key Responsibilities :

• Global Field Marketing : Develop and execute integrated marketing plans to meet and exceed demand pipeline goals across target audiences, segments, and regions.
• Brand & Thought Leadership : Drive brand awareness and establish thought leadership across CXO communities and industries.
• Pipeline Growth : Grow pipeline momentum through programs such as industry events, webinars, digital marketing, account-based marketing (ABM), and customer advocacy initiatives.
• Sales Collaboration : Partner with sales leadership for territory planning; act as an advocate for sales to marketing and vice versa to ensure alignment.
• Cross-Functional Coordination : Collaborate with product solution marketing, content marketing, digital, creative, customer advocacy, and paid media teams to optimize the marketing mix and drive conversions.
• Campaign Communication : Communicate key campaigns and assets to internal stakeholders and 3rd parties; establish structured feedback loops to ensure successful campaign GTM.
• Analysis & Reporting : Conduct campaign analysis, review, and update quarterly and yearly goals; adjust strategies to meet pipeline targets.
• Team Leadership : Hire, mentor, and grow high-performing marketing teams; foster a meritocratic and empowering culture.
• Market Intelligence & Strategy : Utilize market data and insights to develop strategies, plans, and budget allocation; drive organizational alignment.
• Partner Marketing : Leverage partner ecosystem for co-marketing opportunities and best practices.
• Technical Expertise : Oversee campaign management and technical administration using marketing automation tools.

Qualifications :

Skills Required

Saas, Demand Generation, field marketing, Abm, Digital Marketing, Sales