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Lead - Omnichannel Marketing

Lead - Omnichannel Marketing

ConfidentialBengaluru / Bangalore
10 days ago
Job description

1. Omnichannel Marketing Strategy & Execution :

  • Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels.
  • Align campaign strategies with client objectives, regulatory requirements, and industry best practices.
  • Optimize marketing efforts using data-driven insights and analytics.

2. Campaign Management :

  • Oversee the planning, execution, and performance tracking of marketing campaigns.
  • Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment.

    • 3. Client & Stakeholder Collaboration :

  • Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment.
  • Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives.
  • Provide strategic recommendations to clients based on market trends and campaign performance data.

    • 4. Performance Monitoring & Optimization :

  • Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness.
  • Use marketing analytics tools to assess audience engagement, ROI, and conversion rates.
  • Continuously refine marketing approaches based on data and client feedback.

    • 5. Compliance & Industry Alignment :

  • Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.).
  • Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing.

    • Must Have :

  • 5-7 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing.
  • Strong background in digital marketing, omnichannel strategies, and campaign execution.
  • Deep understanding of omnichannel marketing principles.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Proficiency in data analytics, reporting, and campaign optimization.
  • Excellent communication and stakeholder management skills.
  • Bachelors / Masters degree in Marketing, Business, Communications, or a related field.
  • Certification in digital marketing, project management, or marketing automation is a plus.

    • Skills Required

    Stakeholder Engagement, Project Management, Pharma Marketing, Campaign Management, Analytics

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    Marketing Lead • Bengaluru / Bangalore