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Regional Marketing Head

ConfidentialBengaluru / Bangalore

6 days ago

Job description

OBJECTIVES OF THIS ROLE

Lead conversations and build relationships with the leadership teams within the organization, especially sales to ensure close alignment between marketing and sales
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the team to conceptualize, develop and execute marketing campaigns and programs from start to finish
Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

DAILY AND MONTHLY RESPONSIBILITIES

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

SKILLS AND QUALIFICATIONS

Masters degree in marketing, business, or related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Ability to turn things around within tight timelines

PREFERRED QUALIFICATIONS

Proficiency with online marketing and social media strategy

Proven experience designing interactive applications and networking platforms

Established press and media contacts

Skills Required

Customer Relationship Management, Brand Management, Digital Marketing, Business Development, Marketing

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Head Marketing • Bengaluru / Bangalore