Brand Development Lead

Position Title : Brand Manager

Employer : Loch Corporate Services Private Limited

Location : Gurugram, India (Work from Office mandatory)

Position Type : Full time

Reports To : Director

Remuneration : Commensurate with experience

About the organisation

Loch Corporate Services Private Limited is a professional services firm delivering a broad range of solutions across administrative, technical, marketing and specialised operational areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.

Purpose of the role

The Brand Manager is responsible for developing and maintaining the brand identity, creative direction and visual standards used across all internal and external materials. The role ensures consistent representation of the brand across campaigns, websites, content, design assets and communication channels. This function works closely with the Performance Marketing team, Web Developer and content teams to deliver cohesive and compliant outputs across all projects.

Responsibilities and duties

• Manage brand guidelines and ensure consistent application across all creative deliverables
• Develop and oversee creative concepts for campaigns, websites, social assets and marketing materials
• Coordinate with the Performance Marketing team to translate campaign objectives into structured briefs
• Review and approve creative outputs including static designs, video storyboards and landing page layouts
• Work with designers and production teams to prioritise tasks and maintain delivery timelines
• Maintain asset libraries, version control and proper documentation of all creative materials
• Ensure all materials meet brand standards for tone, layout, colour and visual identity
• Collaborate with the Web Developer to ensure website and landing page design aligns with approved brand direction
• Conduct periodic audits of brand usage across teams and identify areas requiring correction or improvement
• Provide clear written directions and feedback to creative and production teams

Key deliverables

Compliance and confidentiality

All creative and brand materials must be produced using approved systems. Brand assets, internal documents and design files must be handled confidentially and accessed only for authorised business purposes. Public facing content must comply with approved brand and communication standards.

Key relationships

Essential skills

Qualifications and experience

Employee benefits