Brand Engagement Lead

Role Overview :

We are seeking an experienced and strategic Brand Marketing & Growth Manager to lead our

overall brand positioning, communication strategy, and performance-led growth initiatives. This

role is ideal for someone who understands the nuances of building a digital-first consumer

brand, has deep experience in crafting compelling narratives, and can leverage channels like

influencer marketing, content, and digital media to drive brand affinity and conversions.

Key Responsibilities :

1. Brand Strategy & Positioning

• Define and implement the overall brand marketing strategy, voice, and identity across all

touchpoints.

us in a crowded D2C market.

marketing, and customer experience.

2. Content & Communication Leadership

digital platforms, partnerships, and offline activations.

that drives engagement and reinforces brand values.

3. Influencer & Partnership Marketing

values and audience.

4. Growth & Campaign Performance

influencer, and PR.

behavior.

acquisition metrics.