Consumer & Shop Insights Senior Manager

Overview

As part of the Global Insights Services Hub, it supports the growth of PepsiCo's Beverage business by developing and maintaining reports using diverse data sources. This includes delivering both periodic and ad-hoc performance reviews and responding to analytical requests as needed.

Contribute to strategic decision-making by conducting growth driver analyses, refining reporting outputs for clarity and efficiency, and supporting strategic meetings. These efforts enable deeper insights into business performance and help drive data-informed actions across the organization.

Responsibilities

• . Execute against team charter for Reporting & Analytics for IB team (Global in specific)

o KPI Reporting : Execute multi-market, portfolio, and brand-level reporting of marketing KPIs using multiple data sources, internal sector reports, and reporting tools.

o Channel & Competitor Monitoring : Monitor performance across key channels, customers, competitors, and emerging players, and deliver reports at defined intervals.

o Business Performance Analysis : Explain multi-market business performance trends, key drivers, and opportunities for optimization through data-backed insights.

o Ad-Hoc Deep Dive Analysis : Provide detailed responses to ad-hoc requests, including drill-down analysis supported by relevant tables, charts, and narratives.

o Insightful Reporting Beyond Data : Deliver business performance explanations that incorporate contextual factors beyond raw data, ensuring a holistic view.

o Coordinate Digitalization of business analytics for IB multi-market dashboards in SMART. Collaborate with the GBG stakeholders and SMART product team to design and deploy capability fit for GBG needs.

Support Reporting Lead / Sr. Managers / Managers deliver against needs articulated by Business Partners within the Hubs to address the business questions and process requirements

Qualifications