Senior Manager - Insights

Responsibilities

Functional Responsibilities :

• Support delivery of descriptive and predictive analytics as defined by the SLA (Service Level Agreement) within the LATAM Business Service Service Center
• Execute deep descriptive analytics of business performance and drivers to supplement standard reporting and inform data-driven decisions
• Identify, assess, and visualize key market share drivers for LATAM Categories, as a growth catalyst to prioritize and enable brand planning across portfolio
• Support LATAM region's annual SKU optimization process for the portfolio; analyzing impact by channel, customers and region as needed based on HQ delivered recommendations & targets
• Advise and share Advanced Analytics models and best practices with Regional Category Managers to leverage and build Advanced Analytics capability.
• Develop, maintain, and apply statistical models to business questions - including forecasting, price sensitivities / corridors, drivers analysis, market structure, etc.
• Forecast market growth leveraging (PGM – an internal tool) on an annual basis to inform PEP's long-term expectations for growth
• Collate and format consumer learnings from custom insight outputs, sales performace reporting, industry periodicals, and social listening resources, etc to help inform and develop future consumer insights strategies
• Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables / charts for relevant data
• Support relationships with the key end-user stakeholders in LATAM and region offices
• Own flawless execution of analytics exercises
• Responsible for managing multiple priorities; being able to manage deadlines and deliverables
• Lead communication with Business Partners and potentially end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects
• Deliver outputs in line with the agreed timelines and formats
• Flag and monitor any business risks related to delivering the requested outputs
• Partner with stakeholders and service center leadership to develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
• Improve existing processes based on frequent Business Partner & end-user feedback loop
• People and Project Management Responsibilities
• Leading a team of 4-5 data scientists and modelers
• Develop new skillsets among team members related to advanced analytics by conducting training and period review
• Promotes cross functional seamless communication, sharing know how and creating same quality of experience across sector markets

Qualifications

Skills Required

Analytics, Data Scientist, Cpg, Pyhton, Sql, attribution modeling , Statistical Techniques