Marketing Campaign Performance Lead

About the Role

We are looking for a results-driven Performance Marketer with hands-on experience in generating measurable sales through client websites. The ideal candidate has previously worked with product-based brands in a marketing agency environment , understands the full funnel of digital marketing, and can plan, execute, optimize, and present high-performing campaigns.

Key Responsibilities

• Develop, manage, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and others as required.
• Drive website sales and conversions , ensuring targeted ROAS and CPA goals are met.
• Work closely with product-based clients to understand their consumer journey, product insights, and brand goals.
• Create effective media plans , budget allocations, and performance strategies for multiple clients.
• Execute end-to-end campaign setup, including audience segmentation, creative coordination, and tracking implementation.
• Monitor daily campaign performance and produce insightful reports with clear recommendations.
• Use analytical tools (Google Analytics, Meta Ads Manager, Tag Manager, GA4, etc.) to understand user behavior and funnel drop-offs.
• Collaborate with internal creative, content, and strategy teams to ensure campaign consistency.
• Present campaign outcomes, learnings, and next steps with excellent clarity and structure.

Required Skills & Qualifications